Heleen Moes: Our Ambassador and Triathlon Star In a previous blog, we introduced you to Heleen Moes, our new ambassador. Just to refresh your memory: Heleen has been an ambassador for our brand since this year and recently secured her first pro license for triathlon. Her first introduction to triathlon was during her...
The Ironman is the ultimate challenge for an athlete where 3 disciplines come together. To accomplish it, you have to train a lot, rest enough and eat healthy. A Triathlete is often very conscious of what kind of sports nutrition he or she takes in during the race. This is 1 of the reasons why we like to contribute to this achievement by providing them with good sports nutrition based on 100% natural ingredients with as little chemical additives as possible. Ironman Netherlands delivers an event of very high quality and deliberately chooses partners who also have this as a core value, which is why we have found each other to create a top event together.
Bart Harmsen (co-owner BYE! Nutrition)
When I was 10 years old I already did my first triathlon (1/16 and later 1/8). I had seen my father and uncle do several triathlons and wanted to try this myself. After a few years I stopped doing this and noticed that my talent was more in cycling. I did go to several triathlons afterwards. After creating my cycling career I started with BYE! Nutrition and that's why I found it extra cool to start a cooperation with Ironman Benelux.
Melvin Drissen (co-owner BYE! Nutrition)
In the past I have done many cross-country races and a lot of swimming, I am also a keen cyclist and have always admired the triathlon and the triathletes who combine my favorite sports. When the opportunity came to provide the athletes with our sports nutrition during an Ironman, we immediately seized it.
Would you like to register for 1 of the Ironmans in the Netherlands check out the site of Ironman Netherlands. Click here for the link
On behalf of BYE Nutrition, we wish you the best of luck!