Heleen Moes: Our Ambassador and Triathlon Star
In a previous blog, we introduced you to Heleen Moes, our new ambassador. Just to refresh your memory: Heleen has been an ambassador for our brand since this year and recently secured her first pro license for triathlon. Her first introduction to triathlon was during her studies, inspired by two fellow students who participated in a full triathlon. After attending the 2018 Ironman in Maastricht, her passion for the sport was ignited. Under the guidance of her coach Marc van der Kort, she began to shine in the sport, often finishing on the podium and discovering that her strength lies in the long distances. Her successes speak for themselves, with victories such as the European Championships Agegroup and the Ironman Switzerland in her Agegroup.
After an intense first six months with one half and two full Ironmans, Heleen now has several weeks to recover. She is now turning her focus to things other than a tight training schedule. A weekend of bikepacking, exploring trail paths in the woods and open water swimming are moments Heleen looks forward to.
During her workouts, Heleen likes to take BYE's Endurance Bars. She finds these really delicious. Heleen loves oatmeal, and combined with the fruit in it, she has a perfect blend of natural ingredients. The ingredients provide a good balance of fast and slow carbohydrates. This is essential so she feels satiated during longer rides, but also gets the immediate energy her muscles need. The nice thing about these bars is that they eat away easily during exercise. And as mentioned earlier, they are simply delicious. Her favorite? Apple and cinnamon. A perfect combination. That alone would make her want to get back on her bike. Heleen is looking forward to the upcoming training sessions.