Co-founder Bart Harmsen has experienced himself that sports nutrition is not always good for your body. His performance in cycle races was sometimes hampered by stomach cramps and other discomforts. When Bart discovered that he was not the only one who regularly suffered from this, he went to investigate. The cause turned out to be the chemically processed sports food, which caused 2 times the maximum amount of aspartame to enter his body per race. This is not only very unhealthy, it also impairs performance! This can be done better, Bart thought. Thus began the development of BYE! Nutrition.
In order to get the best out of yourself, BYE! Nutrition created high quality sports nutrition on a natural basis without chemical flavorings. Through minimal processing and additives, it knows how to guarantee the highest quality for athletes and to do so in the most natural way possible. Amateur and elite athletes have tested BYE! for years, which has allowed the brand to grow into a full-fledged and healthy sports nutrition brand of high quality. The first choice for the best sports performance. Try the products now through one of our dealers and be convinced by the natural flavors.