I would like to introduce myself briefly, Luuk Verkooijen owner Bond Cycling, sports fanatic and BYE enthusiast. My sports career started with competitive swimming followed by triathlons and the last 20 years mainly MTB and road cycling. For over 20 years I may guide athletes to their goals through physical training, mental coaching and many (sports) nutrition advices.
Sports nutrition wasn't spoon-fed to me just yet, but it was close. I will never forget what I started with besides sandwiches. At a young age I was asked during a radio interview before an NK what my success was. And what was my answer, Dextro tablets. All credit to my parents and coaches who taught me from an early age to be careful and critical with sports nutrition. Many brands, types, flavors and contents have literally and figuratively gone through them with me.
As an athlete and coach, what do I think is so important right now?
The athlete in me, like many, started with the priority taste. If it doesn't taste good then it doesn't go in. Simple and, frankly, always will be. So as a coach, I have long since stopped recommending "good" products that people didn't like. Over the years I have found it difficult to find a brand that has a wide range of quality products. For me and my athletes, I have found the quality of natural products and a wide range in BYE. Fortunately, they understand the athlete and coach experience because there are plenty of flavors and tasty ones too.